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Mystery shop yourself

When was the last time you called yourself? Seriously – you might want to. Not yourself, personally, but your company. As if you were a customer, or just someone wanting to find out more about your...

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‘Tis the season to be doing: A market researcher call to action

I knew the CBS Sunday morning show had to be something special when three friends e-mailed the link to me. It was a feature on a Texas photographer, Teresa Berg, who volunteers her talents to the Texas...

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Since when is ‘I’m sorry’ not good enough?

I make mistakes. Do you? Silly me, I thought everyone understood that this was just part of being human. Apparently, I am wrong about being wrong. The new trend, it seems, is that “I’m sorry – I made a...

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